Featured Stories: Organic Beauty, Organically Inspired Comfort
At Børn, we craft the most comfortable and uniquely beautiful footwear, keeping your feet happy and your style top notch. But footwear choice is just a small piece of the overall comfort equation. Therefore, we’re always on the lookout for businesses and individuals that speak to the vision of Børn – inspired by nature’s beauty, driven by superior comfort and a state of well-being.
This month, we took a trip to The B Hive Organic Salon – an eco salon that embodies the Børn philosophy in so many ways. Angela and James Alba conceived the idea for this salon when faced with the harsh realities of the mainstream hair and beauty industry – stylists and clients risk excessive exposure to potentially harmful chemicals and the excessive use of water, electricity and styling products negatively impact the environment. Additionally, stylists spend long hours on their feet and are prone to repetitive stress injuries (think hours of wrist twisting blow-drying).
Consequently, the Albas created an inspired space, where clients could receive services using exclusively organic and environmentally friendly products. The B Hive stylists receive extensive technical training with these products and the result is on par with or even better than a traditional salon. Plus, their clients leave the salon knowing they’ve made a beneficial choice for themselves and the environment.
From reclaimed barn siding to harvested rain water for their plants and flowers and wind powered engergy and LED lighting, every detail of the interior design of the B Hive Salon was consciously put in place with the environment in mind. They feature hard-to-find product lines that are organic, vegan and locally sourced. Lastly, the salon is an active part of the vibrant NYC suburb of Hillsdale, New Jersey, supporting their fellow small businesses and contributing to the community.
We spent the day with the talented staff and outfitted them each with a pair of Børn from our Fall 2014 collection. In a profession requiring long hours standing while exuding of-the-moment style, Børn was a perfect fit! Watch this video to meet the staff and get some great fall styling ideas for your Børn shoes.
For more information on The B Hive Organic Salon visit www.bhiveorganicsalon.com