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Børn Spring DIY: Red Velvet Whoopie Pies


If any of you grew up in a small town on the east coast, your childhood days may have included a walk to your neighborhood drug store, or “pharmacist”, as they used to be called. Being kids, our first stop was always straight to the sweets, where we’d seek out our favorites: Yodels, Ring Dings and Devil Dogs. They were the best, not just because of the tender cake and sweet fluffy cream filling, but because they were the easiest to split in half and share.Red Velvet Whoopie PiesToday we’re baking something even better, though. A little more grown-up, a little more fun, and definitely of-the-moment 2015, we’re making little red velvet whoopie pies. A lot like Devil Dogs but in a round form, these cuties are just the right size. Oh, and did we mention… they’re red velvet? It doesn’t get any better than that. Here’s how we make them.DIY Whoopie Bars Image 03This recipe is about as easy as it gets, and there are a couple of things you can do to guarantee amazing results. The first secret to success is to measure your flour properly. Stir the flour in the bag to fluff it up, then spoon it into your measuring cup until heaping. Use a knife to swipe off the excess. This is the first step to creating airy cake-like cookies. The second secret is to make sure all your ingredients are at room temperature. The butter, sugar and egg will combine better, resulting in a fine-crumbed tender cookie.Red Velvet Whoopie PiesRed Velvet Whoopie Pies—makes 2 dozen sandwich cookies

Cookie Ingredients

2 ¼ cups flour1 Tbsp. cocoa

1½ tsp. baking soda

½ tsp. salt

½ cup butter

¼ cup shortening

1 cup sugar

1 egg

1 tsp. vanilla extract

¾ cup buttermilk

1 Tbsp. red food coloring

Baking Instructions

1. Preheat oven to 350°F and line four baking sheets with parchment paper.

2. In a medium bowl, stir together the flour, cocoa, baking soda and salt.

3. In a mixer bowl, cream the butter, shortening and sugar until light and fluffy.

4. Beat in the egg, vanilla and the food coloring. Scrape the bowl often to ensure everything is combined well.

5. Add about half of the flour mixture and beat on low-medium speed until just combined. Add the buttermilk and beat until smooth. Add the rest of the flour mixture and beat on medium, scraping as needed, until smooth.

6. Using a 1 ½” cookie scoop, portion the batter about 2″ apart, 12 per baking sheet. You can buy a scooper similar to the one Holly uses online.

7. Bake for 12-13 minutes. The cookies should be set but not browned at all. Cool on a wire rack while you make the filling.DIY Whoopie Bars Image 05Filling Ingredients

8 oz. cream cheese

4 Tbsp. butter (1/2 stick)

1 Tbsp. vanilla extract

4 cups powdered sugar

Filling Instructions

1. Beat the cream cheese and butter until blended and lump-free.

2. Beat in the vanilla. Using low speed, slowly add powdered sugar and beat until smooth and fluffy.

Assembling the Whoopie Pies

When the cookies are completely cool, use the cookie scoop or a pastry bag with decorative tip to pipe the filling on half of the cookies. Top with the other halves to make sandwiches. You can place the completed whoopie pies in cupcake baking cups to dress up the presentation and make them a little easier to pass around. Display with some freshly picked blueberries at your Memorial Day or Independence Day cook out for a perfectly patriotic dessert treat. And,  they freeze well too.Red Velvet Whoopie PiesOne bite of these and you’ll know why we’re whoopee for whoopie pies! We’d love to see your red velvet whoopie pies, share using #wewearborn @bornfootwear.

Through our Lens: Desert Getaway — Joshua Tree

No trip to the California desert would be complete without a day of sightseeing and adventure in the desert. Joshua Tree National Park is an easy hour-ish drive from Palm Springs, and a true wonder with lots of cultural history. You won’t find a more surreal, otherworldy landscape anywhere. The trees for which the park is named are incredible enough, but there’s so much more to see and experience.Travel Stories Joshua Tree Image 02For this desert excursion, our pick is the Saida sport sandal, and for the guys, the Manny will get you anywhere you want to go. Prepare for a bit of casual hiking and grab your sunglasses, hats, sunscreen and lots of water. Be sure to get on the road early, because sunrise at Joshua Tree is simply magical, and the morning light is not to be missed.Travel Stories Joshua Tree Image 03Joshua Tree is really two deserts: The Mojave Desert meets the Colorado Desert in the park, and each zone has its own austere beauty and rugged charm. The high desert of the western section of the park is where you’ll find the unique joshua trees, and fields of massive organically-shaped boulders and rock formations. The eastern section of the park is just as amazing, with palm trees in oases scattered throughout. You really can’t go wrong anywhere at Joshua Tree, pick a direction and go. A one-of-a-kind natural wonder awaits.Travel Stories Joshua Tree Image 04Once you’ve been to Joshua Tree, you’ll probably find yourself coming back time and time again. There’s something transcendant about these remote, out of way places. When the sun is just right, and the wind is gently stirring, that moment of pure contentment is all yours.Travel Stories Joshua Tree Image 05

How #wewearborn: Be Creative With Transitional Dressing

Sometimes it’s hard to know what to wear in spring, when the weather can swing from winter-like, cool rainy mornings, to sun-soaked summer-esque afternoons. Our best tip for making these dressing decisions super easy: layers. But not just long sleeves under fleece jackets. We’re talking stylish, flexible pieces to build an effortlessly chic look that’s anything but boring.

Four Easy Pieces

Spring is the time we all look for any excuse to get out of the house and enjoy some of that sunshine we’ve been missing. But it can be difficult to plan your wardrobe for the day if you’ve got a busy schedule with lots of different activities. Here’s one great way to layer your look using a few key pieces.Fashion Blog 2 Be Creative With Transitional Dressing Image 02Start with a skinny pant in a dark denim, then add a crisp patterned blouse. Throw a lightweight cropped sweater and a bold print blazer over your basic pieces. The beauty of  layered dressing is that you can change the whole personality of your look by simply changing your shoes. We finished our look with the Marylu, pictured above in Mango, perfect for casual Friday and happy hour with the girls. For a day of retail therapy, try the Reija, or for baseball with the kids, our pick is Kester.Fashion Blog 2 Be Creative With Transitional Dressing Image 03 Revised.jpgGet Funky With Chinos

Everyone loves the comfort of light cotton twill, and with a little ingenuity, it can go prime time. We love this sleeveless cotton shell with a twill jacket and soft chinos, but this story is really about mixing textures inside a range of earthy neutrals. The key is to coordinate different textiles that harmonize but don’t necessarily match. A jeweled statement necklace and funky vintage hat take this look to the next level.Fashion Blog 2 Be Creative With Transitional Dressing Image 04Platforms are the perfect way to elevate the look of a basic chino. Our favorites this season are Du Jour, Skye, and Jacinto. Keep the colors neutral, but don’t be afraid of metallics. Remember, it’s all about texture.Fashion Blog 2 Be Creative With Transitional Dressing Image 05Stay tuned for more fun stories on how #wewearborn.

Lost Arts: Kids Go Crazy For Old-School Art

Stu and Nicky Alden are doing their part to keep kids excited about creating art with their hands. They’re the owners of Ink Lounge, a unique Denver-based studio devoted to design and to the old school techniques of hand crafted screen printing. Lost Art Ink Lounge Image 2Ink Lounge isn’t your average, mass-production print shop. It’s more like an art studio. At the heart of their business, are the interactive “inky” (albeit slightly messy) screen printing workshops they hold at their studio and bring to their local communities. Lost Art Ink Lounge Image 3They are passionate about teaching children the rewarding experience of design and creativity, realized through traditional media like screen printing. Stu and Nicky travel to local elementary schools, conducting workshops where students can create and print their own designs by hand. The kids have a blast getting messy with squeegees and ink, plus they have a fun keepsake to take home, often of their own artwork.Lost Art Ink Lounge Image 4After 20 years as designers in the advertising business, Stu and Nicky became less inspired by mixing colors on a computer screen. They wanted to get their hands dirty again, and turns out, others want that too. Because it’s not just the kids who have all the fun getting “inky” with it. Ink Lounge holds “teambuild-ink” workshops for community businesses large and small, and for any other kind of celebration you can think of. In this day of digital everything, the concept of preserving old school art traditions is important to many.Lost Art Ink Lounge Image 5Why do we love Ink Lounge so much? Because Stu and Nicky beam with joy for what they do to keep old school art forms current and relevant. They’ve unplugged their computers and gotten their hands dirty again, and they’ve provided others with inspiration and a path to do the same. How could you not love that? For more information on Denver’s Ink Lounge, visit

How #wewearborn: Fun With Transitional Dressing 

Time to shake off those winter blues, and get into your spring groove. See how we mix things up to make transitional dressing fresh, creative and easy for those unpredictable temperatures ahead.


Our favorite way to change things up and keep it fresh is to mix opposites. A boyish, casual denim jacket can take a more feminine, embellished day dress into a whole new direction. You can wear a denim jacket with literally anything, and it’s a perfect layering piece for spring. So why not throw it on over something a bit on the dressy side, add some oversized artisan jewelry, and create a pulled-together look that’s decidedly casual chic.Fashion Blog 1 Fun With Transitional Dressing Image 02We chose the Halona shoe in Tierra for an unexpected twist, but this look can be easily paired with a pretty ballerina flat like the Saffi, or pump it up with one of our wedges like the Nolina. Any way you go, you’ll feel cool, comfortable and pretty.Fashion Blog 1 Fun With Transitional Dressing Image 03COOL SAFARI

A crisp white dress, paired with a classic safari-style chambray blazer or vest will easily take you through the sometimes chilly, sometimes balmy days of spring in perfect Børn style. Not only is white the color of the season, it’s one of our favorite year-round hues because it flatters all skin tones.Fashion Blog 1 Fun With Transitional Dressing Image 04Elevate the look with a chunky statement necklace (we’re really loving turquoise this season); or even a colorful cuff. It’s always fresh and modern to see pops of bold spring color used in accessories against a neutral palette. An embellished handbag is another way to add a little personality. The Elly pulls everything together for a clean, sophisticated feeling. Or go more relaxed with Ellen in Luggage or Mai in one of the many light neutrals available.Fashion Blog 1 Fun With Transitional Dressing Image 05

Stay tuned for more fun stories on how #wewearborn.

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